Public relations & representation — Singapore
Independent communications. Unconventional companies.
Bootstrap Works represents a small roster of founder-led businesses, and the people behind them, with a clear point of view. We work closely with them to bring their ideas, work and stories to the right audiences.
01 / Roster
Who we represent.
Builds bars and businesses. Writes about building.
Cocktails and good times. Leave the ego at the door.
A hidden cocktail laboratory inside The Spiffy Dapper.
Half-decent drinks, made by lesser human beings.
Modern European, on the water at Changi.
We are not currently accepting new client engagements. Press and editorial enquiries remain welcome.
02 / The office
Close to the people. Close to the work.
We work with people who question the usual way of doing things — and build something of their own.
Our role is to understand that work, find the story within it and connect it with the people for whom it matters. From founder interviews to launches and editorial features, we focus on clear communication and useful relationships.
A small roster allows us to stay close. That is how we intend to keep it.
03 / Representation
What the office handles.
Positioning & narrative
Finding the clearest expression of what a business does, what it believes and why it matters.
Media relations
Connecting journalists and editors with relevant stories, informed perspectives and the people behind the work.
Editorial opportunities
Coordinating interviews, founder profiles, announcements and collaborations around the businesses we represent.
04 / Press
Working on a story?
For interviews, background information, images or editorial enquiries concerning our roster, contact the press office.
Please include the business you are contacting us about and your deadline.